Week 4 Project
Developing the Product/ Service.
This course has a major project assignment due in Week 5. It will take more than a unit’s effort to adequately complete it. Plan time to start the research and work on the assignment earlier than the week in which it is due.
Using the same organization selected in Week 1 for the course project, complete the following tasks:
- Assess the types of stakeholders involved in the development process for the product/service of your chosen company.
- Evaluate the impact of key inputs from stakeholder groups on new product/service development efforts.
- Analyze the role these key stakeholder groups can play in contributing to the success of a new product/service.
- Justify at least two persuasive strategies that can be used to engage stakeholders in new product/service development projects.
- Assess the key competitive advantages that utilizing the current trends in information technology (IT) will deliver to the area of new product/service development.
- Submit your answers in a 3- to 4-page Microsoft Word document, using APA style.
- Name your document SU_MBA6011_W4_LastName_FirstInitial.doc.
- Submit your document to the Submissions Area by the due date assigned.
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