Based on the two screen shots attached, please explain any association except the ones identified in the  instruction available in the recorded video. Also, explain how you can use that association to improve  the sale and profitability of the company. [The screen shots are in the next 2 pages] Points will be given based on following criteria

: Explained along with the concept of Support: 10 points 

Explained along with the concept of Confidence: 10 points 

Explained along with the concept of Lift: 10 points

  Use of association analysis to improve the sale and profitability of the company: 20 points 

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