In a minimum of 200 words, answer the following questions:

  • What are the advantages and disadvantages of video advertising?
  • Compare and contrast the two ads’ effectiveness in terms of:
    • The AIDA model: Does it catch your attention or make you feel a certain way or motivate you to buy?
    • What is the promotional objective of the two ads?
    • Advertising appeal? Which one is more memorable? Which one is more persuasive?
  • Explain which ad was overall more effective and why.

 

Tasks to Complete:

  1. You must use your textbook and/or supplemental resources as a reference (with proper APA with-in citations) and answer the questions above in your own words – plagiarism WILL NOT be tolerated. Your response requires a minimum of 200 words.

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