Critical Thinking:

Managing the multi-business corporation to meet high performance expectations is problematic. Research a company in KSA that manages multiple businesses:Questions:

  1. Explain the corporate structure and provide a review of its business portfolio.
  2. What advice would you provide on the use of portfolio matrices and which portfolio matrix would you recommend: the GE McKinsey, BCG, or Ashridge matrix? Why? 
  3. Apply your recommended portfolio matrix and provide a portfolio analysis.
  4. How does diversification create value through the linkages between businesses? 

You should meet the following requirements:

  • Be 6-7 pages in length, which does not include the title page or required reference page, which are never a part of the content minimum requirements.
  • Use  APA style guidelines.
  • Support your submission with course material concepts, principles, and theories from the textbook and at least three scholarly, peer-reviewed journal articles unless the assignment calls for more.
  • It is strongly encouraged that you submit all assignments into the Turnitin Originality Check before submitting it to your instructor for grading. If you are unsure how to submit an assignment into the Originality Check tool, review the Turnitin Originality CheckStudent Guide for step-by-step instructions.


  • Chapter 13 in Contemporary Strategy Analysis
  • in Contemporary Strategy Analysis
  • Chapa, R. T. (2020). . World Customs Journal, 14(2), 3961
  • MADAR, A. (2020). . Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences, 13(2), 101108.


  • Wrigley, C., Nusem, E., & Straker, K. (2020). . California Management Review, 62(2), 125143.

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