Research design refers to the specific type of study that you will conduct. Research design is normally consistent with one’s philosophical worldview and the methodological approach the researcher chooses. In this case, you are using a quantitative methodology. As we have discussed in this course, quantitative research designs can be experimental and non-experimental. You will be using a non-experimental design that can include descriptive statistics, correlational or causal-comparative research methods.

Research methods refer to specific procedures selected based on the chosen design. This is where you will provide detail on how you collected and analyzed your data. For quantitative methodologies, research methods can be quite detailed and require that attention be paid to recruitment, sampling, sampling frame, sample size, surveys, pilot tests, observations, data collection, data analysis, statistical procedures, data interpretation, coding, validity, reliability, generalizability, reporting, etc.

For this assignment, you will develop the research design for the Sun Coast project, utilizing this   to complete your assignment. Delete above instructions when done

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Research Methodology, Design, and Methods

After providing a brief introduction to this section, students should detail the research design they have selected and why it is an appropriate research approach for addressing the business problems. Use the following subheadings to include all required information.

Important Note: Students should refer to the information presented in the Unit III study guide and the Unit III syllabus instructions to complete this section of the project. Delete instructions and examples highlighted in yellow before submitting this assignment.

Research Methodology

Explain the research methodology chosen for this research project and provide rationale for why it is appropriate given the problems.

Research Design

Students should explain whether the research design is exploratory, causal, or descriptive. Provide rationale for the choice.

Research Methods

Students should describe the research methods used for this research study based on the research methodology, research design, and research questions and provide a rationale as to why they were chosen. They might include a combination of experimentation, descriptive statistics, correlation, and causal-comparative methods.

Data Collection Methods

Students should specify how the data were most likely collected to test the hypotheses. Data collection methods include, but are not limited to, survey, observation, and records analysis.

Sampling Design

Students should briefly describe the type of sampling design that was most likely used for the data that were collected. Choices include, but are not limited to, random sample, convenience sample, etc. Explain your rationale for your sampling design selection(s).

Data Analysis Procedures

Students should specify the statistical procedures used to test each set of hypotheses from among correlation, regression, t test, and ANOVA. They should explain why each procedure was the most appropriate choice.


Correlation is the preferred procedure to use to test the RQ1 hypotheses since the interest is whether a relationship exists between an independent variable (IV) and dependent variable (DV). Correlation will indicate if there is a relationship between height (IV) and weight (DV), the strength of the relationship, and the direction of the relationship.


Include references here using hanging indentations like the example below.

Creswell, J. W., & Creswell, J. D. (2018). Research design: Qualitative, quantitative, and mixed methods approaches (5th ed.). SAGE.

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