You are now in charge of bringing in new students to Graceland.

Develop a student recruitment team (Sales team) utilizing the following: 

  • Sales Plan (Territories, Key Opportunities to take advantage of, Opportunity Management, Relationship Management type,)
    • This includes building out Sales Team Profiles (number, characteristics you’re looking for, where they’ll cover, etc)
  • The Type of Leadership and motivations you think will yield the best results (bringing in more students) 
  • Training plan for your new staff
  • Compensation for your salespeople.
  • How you’ll evaluate them.

Grading criteria:

Paper: (No minimum but realistically this will probably be 10-20 pages)

How the paper will be graded: Make sure you have the following while addressing the above.

  • Introduction: Describe organizational context (where does this fit, why is it important etc,)
  • Content Knowledge: Showing understanding of the Topics covered in the book.
  • Critical Thinking: Application of Theories, recommendations – defending and providing context to recommendations, 
  • Conclusion: Reflect how the insights gained from the class have effected your decisions.
  • Communication:
    • Proper grammar and spelling
    • Organization
    • Professionalism 
    • Cover Page
    • Diagrams if necessary
    • Numbered pages (for me, not you)

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