• Prompt: Read the Marketing Insight, Ethical Issues in Prescription Drug Pricing, found at the end of Chapter 11. Using biblical foundations, respond to the following:
  • Is setting prices based on ones willingness to pay fair?
  • Does it create value for customers?
  • Does it create value for the firm?
  • What are the ethical concerns with the price strategy utilized by EpiPen?
    • Requirements: After completing the lecture and reading assignments, write a 500-word response. Do not use the question in your response.

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