1. Strategic Planning & Policy week 1 Discussion 2 PAGE APA format References need to be added:

Your initial post must incorporate the concepts we are covering this week that relate to our discussion and have our text and at least one scholarly/peer reviewed APA citation with in-text citations incorporated into the body of the post. Please respond to at least two peers on different days of the week from each other and from your initial post, in approximately 150-200 words. Provide response citations as appropriate.

Please review Illustration Capsule 1.1 on page 7 of your textbook, "Apple inc: Exemplifying a Successful Strategy". Based on your experience as a technology consumer and our work from this week, why does Apple's strategy seem to set it apart from rivals? How is Apple's strategy unique and what is there about it that can lead to sustainable competitive advantage? What business is Apple in and what factors in this business today do you think should cause Apple to re-evaluate its strategy, and why?


Thompson Jr. A. A, Peteraf, M. A., Gamble, J. E., and Strickland III, A. J. (2022). Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases. 23rd Edition. McGraw-Hill. ISBN: 978-1-260-73517-8

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